Services

There are countless choices to make in establishing an effective and affordable marketing initiative that will meet your unique requirements and expectations. KB Marketing Works’ skilled and experienced leadership helps you navigate the multitude of options, and select and implement the best strategies and tactics geared for your business.

Strategic Planning

  Marketing and Communications Plan Development and Implementation
  Product and Service Marketing
  Market and Audience Identification and Research
  Customer Satisfaction Survey
  Employee Engagement Communications
  Project, Schedule and Budget Management
  Media Relations and Communications

Brand Awareness and Identity

  Brand Identity and Trademark Guidelines
  Logo and Tagline Development
  Mission and Vision Statements, Key Message Creation
  Internal and External Communications Templates
  Promotional Item Concept and Selection

Online Marketing

  Digital Asset Library Development and Management
  Content Development for External and Internal Websites and Intranets
  Search Engine Optimization (SEO) and Linking Strategies
  Employee and Customer e–Newsletters
  e–Learning Programs and Online Forums

Marketing, Communications and Sales Materials

  Brochures, Sellsheets, Catalogs and Collateral Packages
  POP Signage, Displays, Posters and Promotional Materials
  Training Manuals, Annual Reports, Calendars
  Writing and Editing of Articles, Whitepapers and Publications
  Sales Toolkits and Literature
  Sales and Informational Presentations

Targeted Marketing and Advertising

  Target List Development
  Direct Mail Campaigns
  Advertising Strategy and Plans

Industry–Specific Programs

  Targeted Industry and Market Campaigns
  Partner and Vendor Relations
  Award Submission Development

Tradeshows, Events and Training

  Trade Show Strategy and Planning
  Sales Team and Customer Training
  Lunch and Learn Programs, Industry-Specific Seminars
  Customer and Employee Appreciation Events and Activities
  Open House and Networking Events